US Soccer Federation unveils new crest

Both the U.S. men’s and women’s national teams received an update to the country-representing crest Monday, according to a press release by USSoccer.com.

The new crest was the first update since 1995. Per the release, the U.S. Soccer Federation elected to go a different route for announcing and presenting the new crest. Instead of a traditional media event, the federation sent members, current and former national team players and friends of the federation 10,000 packages of crest-related content for a more “genuine” approach.

Each package contained a customized Google Cardboard, a virtual reality video that immerses fans in an experience with both national teams and a scarf with the new crest embedded on it. Fans were then prompted to post to social media to spread the news.

But the updated crest wasn’t the only surprise the federation had. In addition to the crest, which features 13 vertical stripes of red and white under a blue field, the federation also unveiled its official font, 90Minutes. The new font was designed by Tal Leming.

There is one outstanding difference between the previous two versions and the updated one: the absence of a ball. According to the release, this is because “the federation represents the sport and our country both on and off of the field.”

The new crest will make its match-time debut on March 25 on kits for both the U-23 men’s national team and the senior men’s national team. The senior team will travel to face Guatemala for Game 3 of the semifinal round qualifying for the 2018 FIFA World Cup, while the U-23 team will face Colombia in Barranquilla for the first match of a two-game playoff to earn a berth in the 2016 Olympics.

The women’s senior team will wear the current crest for the final time in the SheBelieves Cup. Matches will be played on March 3, March 6 and March 9 in Tampa, Fla., Nashville, Tenn., and Boca Raton, Fla., respectively.

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