NWSL announces partnership with A+E Networks, Lifetime TV

There’s a new deal for women’s professional soccer.

The National Women’s Soccer League will partner with A+E Networks, which will put league games on Lifetime TV after announcing a 3-year broadcast deal, the league announced on Wednesday.

The deal is scheduled to start in April when the season kicks off.

“This is a transformational partnership in the evolution of the league, and we are so appreciative of Nancy Dubuc and her team at A+E Networks as they take a leadership position in the growth of our league and create opportunities for young women,” NWSL Commissioner Jeff Plush said in a statement. “We are also extremely pleased to be able to present our fans with the most comprehensive national television and streaming packages in our history.”

As part of the three year deal, Lifetime TV will televise for the first time in NWSL’s history a league game every weekend of the season. Weekly league games are scheduled for 4 p.m. on Saturdays.

A&E will also become an investor with an equity stake in the league as part of the terms of the deal.

Part of Wednesday’s announcement included a redesign of NWSLSoccer.com, and the developing of an app for iOS and Android, all as part of NWSL Media — the new joint venture between the NWSL and A+E Networks.

What are your thoughts on this development?

 

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